Business Name Generator
Starting a cleaning company, a consulting LLC, an Etsy shop or a food truck and can’t decide on the name? Enter one or two keywords and your industry, and the generator returns dozens of viable business names — mixing literal (Smith Plumbing Co.), evocative (Anchor Roofing), coined (Velora Studio) and suffix combinations (BrightSide LLC). Each one comes with quick hints on domain availability and legal-form suffix compatibility.
How to generate business names
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1
Enter 1-3 keywords
Your industry, product, or a descriptive quality ("fast", "local", "handmade").
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2
Choose business type
Sole proprietor, LLC, Corporation, Partnership, DBA. Each toggles which legal suffixes are suggested.
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3
Select naming patterns
Founder name + industry, two-word evocative, coined portmanteau, descriptive compound, alliteration.
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4
Scan results
Each name shows phonetic breakdown, a domain availability hint, and — for LLCs — compatibility with the "LLC" or "Ltd" suffix in US and UK.
Naming patterns by industry
| Industry | Works well |
|---|---|
| Trades (plumbing, HVAC) | Founder’s name + service (Smith Plumbing), alphabetically early (“AAA Plumbing”) |
| Food and hospitality | Evocative + noun (Honey Nut, Rusty Spoon), local references |
| Professional services | Founder initials + profession (BDW Law), coined abstract names |
| Consulting | Founder surname + consulting / advisory / partners |
| Tech / SaaS | Coined words (Notion, Stripe, Slack), two-syllable, .com available |
| Retail / e-commerce | Short memorable, often with product word (Warby Parker, Allbirds) |
| Creative (design, photo) | Founder + studio / collective, or single evocative word |
Legal name vs DBA
- Legal name is what goes on formation papers. Must be unique in your state (for LLCs/Corps) and include the legal suffix where required (LLC, Inc., Ltd).
- DBA (doing business as) or fictitious name is a trade name you operate under. Lets you run multiple brands under one legal entity.
- Trademark protects the brand nationally (or internationally). Registration of an LLC name does not grant trademark rights — that’s a separate filing.
Clearance checklist
- State business filing: check your Secretary of State’s business name search to ensure the legal name is unique.
- Trademark: search the USPTO (TESS), and equivalent for other countries, for conflicts in your industry class.
- Domain: register before someone else squats it. Buy the .com even if you plan to operate on a different TLD.
- Social handles: check Instagram, Twitter/X, TikTok, LinkedIn, YouTube all at once.
- Google: paste the name into search. Any existing use in your industry is a risk.
Tips to avoid regret
- Don’t name after your city if you might expand (“Denver Electric” hurts when you open Boulder).
- Don’t hard-code a product you might pivot away from.
- Avoid initials unless you’re a law firm.
- Pronounceable over clever: clients need to tell friends your name over the phone.
Frequently Asked Questions
Only if it’s distinctive enough and not already trademarked. Descriptive or generic names (e.g. “Fast Plumbing”) are hard to trademark. Coined or evocative names are the strongest — but always clear with a USPTO/EUIPO search before committing.
Yes if you’re registering an LLC — most US states require the “LLC” or “Limited Liability Company” suffix on the legal name. You can drop it on signage and ads as a DBA.
This is US-focused by default, with options for UK (Ltd, Limited), Canada (Inc., Ltée), Australia (Pty Ltd), and Ireland. For global brands, clear the name in each target jurisdiction individually.
You can copy candidates to the clipboard or export the full list as a CSV. The generator does not persist sessions — save externally before closing the tab.